First gluten free grocery store opens in Auckland

A grocery store dedicated to stocking gluten free products is set to open in Eden Terrace, Auckland, on the 6th November 2009. The store owner, Mitch King, maintains there will be a strong emphasis on the quality of the products in an attempt to counter perceptions that all gluten free food tastes terrible. In addition to gluten and wheat free products, the store also offers dairy free, lactose free, sugar free, egg free, nut free, vegetarian and vegan options.

Following the launch of their website www.glutenfreegrocer.co.nz in July 2009, the company has been making deliveries across the length and breadth of New Zealand. Growth after only 3 months necessitated moving to a new gluten free kitchen in Kingsland and the first of what they believe will be many stores opening across the country. In focusing on customer requirements, the store will provide gluten free children’s products and feature long opening hours.