Stats confirm popularity of Allergen Bureau website

An increase of 740% in visitors to the Allergen Bureau's website in the past three years reflects the growing importance of the health and commercial aspects of food allergens to consumers and to businesses of all types and sizes in the food industry in Australia and New Zealand and other developed countries. It also reflects the importance of the Allergen Bureau's role in helping businesses in the food industry, ranging from ingredient suppliers to manufacturers, wholesalers and retailers, to meet practical day-to-day requirements such as food allergen labeling in order to protect consumers and meet industry codes and government regulations.

Australian visitors account for just over 52.46% of all visitors to the Allergen Bureau's website with New Zealand accounting for 11.56%, USA 12.05% and UK 5.10%. These figures reflect the magnitude of the challenges food allergens face the food industry with and the understanding by all sections of the food industry that the Allergen Bureau's website provides an essential, reliable and up to date source of information and professional advice on all aspects of dealing with food allergens.

The ways in which visitors find the Allergen Bureau's website indicate the Allergen Bureau has established itself as a valued resource and authority for information, services and events for the food industry in particular but also for consumers. The keywords and keyword terms most often used show that the majority of visitors know exactly what they are looking for and that they are confident of finding it on the Allergen Bureau's website. Almost 30% of all visitors enter the Allergen Bureau's website address directly into their browser, while just over 32% of visitors enter keywords and keyword terms into Search Engines (most commonly Google) which relate directly to the Allergen Bureau. A further 16.54% visit the website as a result of eNews and eAlert broadcasts by the Allergen Bureau.

A slight decrease in the amount of time visitors spend on the Allergen Bureau's website may also reflect familiarity with the website and the ability to find information quickly and confidently. The increasing role of eNews and eAlerts in not only informing members and subscribers of news and events but also directing them to particular website pages are other factors in reducing the amount of time visitors spend on the website. The Allergen Bureau website's own internal search function also makes it faster and easier for visitors to find what they are looking for.

Another measurement of the engagement of visitors to the Allergen Bureau's website is that 48.77% of visitors return two or more times while almost 10% return fifteen times or more and around 3% more than fifty times.

Top keywords people used to find the Allergen Bureau: